Alisha Patel joined the firm in 2024. Prior to joining FW Cook, she gained valuable experience as an Enterprise Strategy & Value Consulting Intern at PwC Strategy&, where she contributed to key projects in financial strategy and performance analysis. During her internship, she played a crucial role in conducting comprehensive market analyses and developing data-driven financial models to optimize operational efficiencies and provide actionable insights for strategic decision-making. Alisha also worked at various startups, where she honed her skills in business development, strategic planning, and innovative problem-solving.