Dana Etra

by | Dec 3, 2024 | Boston, Leadership, Managing Director, People, team

Managing Director & Head of Boston Office

dana-w-etra

Boston, MA
P: 781.591.3398
[email protected]
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Dana Etra joined the firm in 2013 when the Boston office opened. She has broad experience in executive and board compensation, advising a diverse range of organizations on all aspects of compensation strategy and program design, including corporate governance considerations and tax, accounting, securities law, and other regulatory implications.

She works with clients of all sizes and industries, including large publicly-traded companies, smaller publicly-traded companies, private companies, and tax-exempt organizations, as well as companies planning an IPO. Dana supports many companies with overlapping industry profiles and talent markets and works with clients to create custom, company-specific compensation philosophies and holistic remuneration programs that support strategic compensation objectives. She specializes in designing effective short- and long-term incentive plans and assisting clients with cross-industry compensation issues.

Dana serves as a guest lecturer on executive compensation and governance-related topics to various professional groups (e.g., NASPP, New England Compensation Consortium) and has published articles through WorldatWork. Prior to joining the firm, she was a consultant at Pearl Meyer & Partners.

Relevant Experience

  • IPO Planning & Compensation Design
  • Startup & Private Companies
  • Mergers and Spin-Offs
  • Pharma / Biotech
  • Medical Devices and Equipment
  • Contract Research / Manufacturing
  • Technology
  • Nonprofit Organizations and “Intermediate Sanctions” Reasonableness Opinions

Speaking Engagements and Presentations

September 16, 2025

2025-2026 Challenges for Executive Incentive Programs in a Volatile Environment
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April 22, 2025

Developments in Executive Compensation in 2025
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September 19, 2024

Aligning Human Capital and Executive Compensation Strategies with Your Unique Situation
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June 26, 2024

2024 Corporate Governance Roundtable
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June 13, 2024

Executive Compensation Panel
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October 19, 2023

Evolving Executive Compensation – Revisiting our Guiding Principles
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Publications

November 14, 2025
After the IPO: Evolution of Equity Practices
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July 23, 2024
Equity Determination Amidst Stock Price Volatility: Analysis of Recent Technology IPOs
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March 21, 2023
Preparing for Pay Versus Performance
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December 29, 2020
ISS Publishes 2021 FAQs on Compensation Policies and Equity Plans
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August 16, 2018
Massachusetts Noncompetition Agreement Act Update
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Education

Brandeis University International Business School, MA, Finance

Brandeis University, BA, Economics & International Studies

Professional Certifications & Associations

Certified Executive Compensation Professional (CECP)