Event | NACD New Jersey

Americans are experiencing a culture revolution unlike anything we have seen since the 1960s.

Millennials and Gen Z make up nearly half of the US population and, as consumers and employees, they are dramatically changing the way we work. In the book Culture Shock: Surviving Five Generations in One Workplace, Joanna Dodd Massey, a communications expert with a doctorate in psychology and a master of business administration, does a deep dive into the five generations at work, examining how they behave and why. She will present her findings, describing how resistance is futile and how managers need to change or risk becoming irrelevant in the not-so-distant future.

Samantha Dean, Vice President, Business Transformation, Edelman, will also discuss Edelman’s just released report, Brand Trust; The Gravitational Force of Gen Z which addresses the perspective of the Gen Z consumer and their trust in our companies and their brands.

These presentations will be followed by a panel discussion with Shyam Gidumal and Lauren Smith on experiences in dealing with different generations. Shyam Gidumal, an experienced CEO, board director, and former president and chief operating officer of WeWork, has a unique perspective on working with different generations in the workplace. Lauren Smith of Diversified Search will share her experiences with recruiting the various generations and what it takes to attract new younger talent. The panel session will be interactive encouraging questions and input from the audience.

The moderator will be Michael Marino, Managing Director and Head of the New York Office at FW Cook.

Panel 1: What the Research Tells Us About the Different Generations

• Dr. Joanna Massey, Ph.D. – author of Culture Shock: Surviving Five Generations in One Workplace
• Samantha Dean – Edelman Report Brand Trust: The Gravitational Force of Gen Z

Panel 2: Experiencing Multiple Generations

• Shyam Gidumal, Board Director and former President and COO WeWork
• Lauren Smith, Diversified Search