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Dana Etra

Managing Partner & Head of Boston Office, Boston, MA

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July 22, 2026

What Companies Reward: The Changing Mix of Metrics in Executive Incentive Pay

Report | Dana Etra contributed to The Conference Board’s executive pay report, in collaboration with ESGAUGE and Ropes & Gray 

FW Cook partnered with The Conference Board, in collaboration with ESGAUGE and Ropes and Gray, on a recent report, “What Companies Reward: The Changing Mix of Metrics in Executive Incentive Pay.”

This report examines how US public companies use financial and nonfinancial performance metrics in executive incentive plans, including where they appear, how heavily they are weighted, and what they signal about changing board priorities. Across short-term incentive (STI) and long-term incentive (LTI) plans in the Russell 3000 and S&P 500, the data points to greater selectivity in nonfinancial measures rather than a broad retreat from them.

dana-w-etraDana Etra
Managing Director & Head of Boston Office

Dana Etra joined the firm in 2013 when the Boston office opened. She has broad experience in executive and board compensation, advising a diverse range of organizations on all aspects of compensation strategy and program design, including corporate governance considerations and tax, accounting, securities law, and other regulatory implications.